Magic is a beautiful illusion that captivates our imagination and challenges our perception of reality. It dances between the possible and the impossible, creating moments where the ordinary becomes extraordinary. Magic invites us to question reality and experience wonder, reminding us that not everything is as it seems. It can deceive us into ecstasy and abyss.
This is the essence of the STORM collection. It is a beautiful illusion that employs traditional materials, technics, forms and mingles it into something magnetizing and fun.
For the STORM campaign we’ve got inspired by the murky events that took place in late 17 century Versailles, the king’s favorite was accused of holding a black mass and being a witch following the scandalous investigation. We’ve placed it into gloomy and mysterious, yet flamboyant world of Gainsborough and Reynolds’s paintings. Only she’s gathering flowers, brewing potions and summoning the storms, she is an eery but beautiful illusion.

By @romain_celestinne
photography @janvangroenn
model @chihiro_t2828
make-up @michellebraspennincx
Thanks to @ucelikova @interpaulina